National Awareness Raising Workshop for Women Entrepreneurs (WE): Intellectual Property for Branding, Product Development and Commercialization.
The main objective of the workshop was to improve the technical skills and knowledge of sixty (60) Women Entrepreneurs (WE) from various regions in Tanzania in utilizing the IP system for branding, product development, and commercialization. The participants discussed specific actions related to the use of IP, in line with the impact-oriented approach of the workshop.
The second journey will take the WE through various mentorship including formalizing their business and registration through BRELA, Trademark ideology, design the logos and mark, application and filing the marks and later own mentorship on IP commercialization and entrepreneurship for a period of 6 months.
The main objective of the workshop was to improve the technical skills and knowledge of sixty (60) Women Entrepreneurs from various regions in Tanzania in utilizing the IP system for branding, product development, and commercialization. The participants discussed specific actions related to the use of IP, in line with the impact-oriented approach of the workshop.
