At DEMO Innovators Ltd, in partnership with the World Intellectual Property Organization (WIPO) and the Business Registrations and Licensing Agency (BRELA), we are proud to have created significant impact through our “Women Entrepreneurs: IP for Branding, Product Development, and Commercialization” project. This initiative has equipped 34 women SMEs with the tools and knowledge needed to protect and grow their businesses using intellectual property.
A shining examples of this success is: –
1. ZETTY ENTERPRISES,
2. ROCANZO GENERAL SUPPLIERS,
3. ACLA HONEY ENTERPRISES LIMITED, and
4. MKAMALI INTEGRATED VENTURES ENTERPRISES LIMITED”, which recently registered its trademark (MIVE) under No. TZ/T/2023/2352 with BRELA. This milestone protects MIVE’s unique brand for unprocessed agricultural products, providing security and ownership in Tanzania’s competitive market. With the guidance of DEMO, WIPO, and BRELA, MIVE was able to navigate the trademark process and ensure its products stand out, adding value to both the business and the agricultural sector.
The success of these 37 Women SMEs is a testament to the power of intellectual property in transforming small businesses, giving women entrepreneurs the confidence to grow their brands, protect their innovations, and expand into new markets. Together, we are fostering sustainable business growth and empowering women to take charge of their entrepreneurial journeys.
#EmpowerHer #WIPO #BRELA #WomenInBusiness #DEMOInnovators #MIVE #Entrepreneurship #IP
